Sunday, February 13, 2011

Designer PR

Public Relations Practitioners are the designers of a business’s public image. We study the art of social science, research, perceptions and communication – to create a uniquely designed course of action to change an existing situation into a preferred one.
The Public Relations (PR) focus is using communication to create mutually beneficial relationships between an organisation and its various stakeholders, both internal and external.
Just as one will design business cards, letterheads, labels and websites, PR Practitioners design a favourable reputation with a clearly defined outcome to fit the special needs of a specific business or client.
Designing and managing a reputation requires inventive skill and involves research, planning, constant adjustments and re-design together with unique PR tools to create and maintain that perfect masterpiece of a company’s unique favorable image.
Our designer skills include that of building bridges of understanding and awareness between a company and its unique target audiences.

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